Name two important criticisms of marketing and provide the pros and cons for each.
“One of the most common and stinging criticisms of marketing is that companies convince consumers they “need” many material things, and that they will be unhappy and inferior people if they do not have these “necessities.” Very often the term “manipulation” comes up related to what you talked about. Does this present an ethical issue, and if, yes, how do marketers do their job to grow sales and remain ethical?
What are the implications of “manipulation” when it comes to health care marketing?
What are business ethics, and why is this an important topic?
What businesses do you think are well known as having integrity and strong ethical foundation?
Explore the whitehouse.gov website. Use the search bar in the upper right corner to search for articles on health care or health care reform.
What is happening right now with health care reform?
What did you see that surprised you?
What did you see that you already knew?
What is greenwashing, and why is it a problem for marketers? (2)
Give two examples of important legislation that relate to U.S. consumers. (2)
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