Individual Report: Your task is to write an individual report (2,000 words maximum), aimed at the Board of the Co-op Bank, where you set out in full detail your corporate communication plans for the Co-op Bank, how it can best prepare for its sale, and how it can continue to enhance and manage its long term corporate reputation when sold. The suggested structure is as follows:
– Introduction (approx 200 words), where you analyse the Co-op Bank’s corporate reputational problems
– Main Body (approx 1,500 words), where you analyse how to:
(i) improve the company’s overall identity, image, brand, and reputation
(ii) ensure the company gains positive publicity, as it prepares to be sold
(iii) develop and manage a strong corporate reputation for the company overall, after it has been sold, and beyond 2017
– Conclusion and Recommendations (approx 200 words), where you explain how not only the Co-op Bank, but other corporations in general, can benefit from enhancing their long-term strategic corporation reputation management, despite being in financial difficulty
– Bibliography / References, using the Harvard referencing system (see below)
You must include and apply appropriate academic / theoretical frameworks, concepts, and models to justify your recommendations, taking in into consideration the various needs of the many and diverse stakeholder / audience groups. Also, you must augment your 2,000-words of text with images, graphs, tables, and charts, to make the report visually appealing.