CRM

Individual Report: Your task is to write an individual report (2,000 words maximum), aimed at the Board of the Co-op Bank, where you set out in full detail your corporate communication plans for the Co-op Bank, how it can best prepare for its sale, and how it can continue to enhance and manage its long term corporate reputation when sold.  The suggested structure is as follows:

–       Introduction (approx 200 words), where you analyse the Co-op Bank’s corporate reputational problems

–       Main Body (approx 1,500 words), where you analyse how to:

(i)              improve the company’s overall identity, image, brand, and reputation

(ii)            ensure the company gains positive publicity, as it prepares to be sold

(iii)           develop and manage a strong corporate reputation for the company overall, after it has been sold, and beyond 2017

–       Conclusion and Recommendations (approx 200 words), where you explain how not only the Co-op Bank, but other corporations in general, can benefit from enhancing their long-term strategic corporation reputation management, despite being in financial difficulty

–       Bibliography / References, using the Harvard referencing system (see below)

You must include and apply appropriate academic / theoretical frameworks, concepts, and models to justify your recommendations, taking in into consideration the various needs of the many and diverse stakeholder / audience groups.  Also, you must augment your 2,000-words of text with images, graphs, tables, and charts, to make the report visually appealing.

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