Do consumers really care about CSR/ Sustainability
Research Purpose: Although CSR and sustainability is considered important by consumers, the question still remains as to the extent consumers are prepared to trade quality & price of products and services with sustainability/ CSR and the extent to which they would trade quality and price for sustainability.
The Proposal should:
A) Introduction: Definition of issues and Identify a problem that is grounded in theory and has relevance to managerial practice
B) State the rationale for research
C) Provide a thorough critical review of relevant literature that leads to identification of gaps in knowledge
D) Outline the proposal methodology
