Module 1-
You’ve all heard of Emotional Intelligence (EQ). But have you heard of Cultural Intelligence (CQ)? Whereas EQ measures your ability to deal with your own emotions and the emotions of others, CQ measures your ability to adapt to a different cultural environment. EQ has long been a mainstay of corporate training experts to improve management and leadership skills. But with the rise of globalization, more and more corporations and other organizations are making it a point to train in CQ as well.
To start out with, take the CQ quiz at the link below and record your scores for each of the four CQ dimensions. This is the “official” CQ survey which was developed by the cultural training experts who coined the term “cultural intelligence”:
http://www.linnvandyne.com/fourfac.html
Then take a look at the page below to get an idea about what kind of situations you will best be able to adapt to according to the developers of this survey:
http://www.linnvandyne.com/specfactor.html
Of course not everyone agrees with this survey, and you may not necessarily agree with the results. There are several other surveys and quizzes, so do an internet search on “cultural intelligence quiz” or “cultural intelligence survey” and find the one you like the most. Take this quiz as well.
For your first post, report the results of both the “official” CQ quiz as well as the quiz that you found. Share the link to the quiz that you found with your classmates. Which quiz do you think is more accurate or better assesses your true CQ? Also, if you’ve had any cultural training or have any experience with overseas assignments that required CQ share your experiences with your classmates.
Module 2-
McDonald and Adaptation
Almost anywhere in the world you can find a McDonald’s restaurant. However, the menu may be a bit different depending on where you go since they adapt their menu to meet the local tastes of the countries they operate in. They also use different advertising campaigns in each country.
Go to YouTube and do some searches on “McDonald’s overseas advertisements” or similar searches and find an example of a funny advertisement that McDonald’s has done overseas. You may also find some videos of menu items that you can find at an overseas McDonald’s, or some McDonald’s advertisements in the country that you are studying for your SLP.
Choose a video or two that you think is the funniest or most interesting, and share with your classmates. Then explain the advertisement in the context of why you think McDonald’s has chosen a strategy of product and advertising adaptation and how effective do you think the foreign advertisements that you’ve seen have been. In addition to the videos, also make sure to reference one of the readings from the background materials in your post and discuss whether or not the concepts of standardization or adaptation apply to any of the videos that you found.
