Cultural Sensitivity in American International Business
preliminary research paper should also be formatted strictly in APA style. Adhere to the following submission order: title page, abstract page (leave intentionally blank until body of the paper is complete), title of research paper again, epigraph(s), introductory paragraphs, purpose, significance, review of scholarly literature, etc. Again, present your work, including its preliminary submissions, strictly in that order.
Length and Format: Aminimumof 3,000 words (final copy) of main text (that is, excluding title, abstract, reference pages and appendices). At the bottom right-hand corner of the title page, type (do not hand-write) the following: Main Text = 3,369 Words, to indicate the number of words in the text of your research paper. (Main text is from page 3 to the page just before your references.)
subject of paper: Global Business Communication. Discuss the importance of using cultural sensitivity, and the leadership role American businesses should step up to provide company wide cultural sensitvity/competency training.
use 3 case studies (of real events in business negoitation) and how they back-up three of our proofs for thesis statement. (example: Nissan names a car, name means something inappropriate in chinese, car launch fails in china. Explain how this could of been avoided using cultural sensitivity: since china is a high-context culture, values relationship building and reputation/ “saving face”, rather than signing inflexible contracts in business deals, etc.)
