Description
The essay is about the nonmarket forces the company will faces when launch a new product in a new country. I
want to write about Cetaphil, to launch a new beauty oriented line into China market. The essay need to include
1. The nonmarket forces that could impact on the company because of the launch of the new product (use
example to illustrate your point) 2. What type of impact would each of these nonmarket force have on the
company? How could it affect your business (good or bad?) 3. The What strategy and tactics could the company
adopt to cope with the possible impact of each nonmarket force identified?I
