Data gathering and factual analysis/Marketing Management
As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been pursued. Design a formal process to determine if ideas that are presented are worthy of market testing. Include and explain the following:
Likely sources of new product or business ideas
Data gathering and factual analysis
Ability to make creative leaps
Need for fit with organization strengths and goals
Confirmation of commercial viability
The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.
