Define the concept of a servicescape or physical evidence
Question :Define the concept of a ‘servicescape’ or physical evidence. Discuss one example of a servicescape that you are familiar with. What consumer perceptions of the brand does the servicescape help to create and how?
Tips:
In Google scholar search “servicescape” for some perspectives on how it impacts upon perceived quality.
You are required to answer in paragraph form. Information from the Academic journal article(s)( You must find Three journals to support your answer) should be used to support your solution and you must correctly reference the article both in-text as an in-text citation using the Harvard author date method, as well as at the end of your solution by including a full reference to the article. It must have to be academic journals. Your focus should be primarily on the marketing theory you are asked to discuss. The application of a practical example should be a secondary consideration. Proper definition should be included from relevant book and
Assignment should be completed in one single A4 page (strict page limit), size 11 times new roman font, single line spacing.
Word limit 500-600
