What is the demographic target market definition
The Hobbit’s Choice Restaurant Survey Predictive Analysis
Aspiring restaurant owner Jeff Dean was pleased to learn that his dream of opening
The Hobbit’s Choice could be a reality. Through the research conducted under Cory
Rogers’s expert supervision and Christine Yu’s SPSS analysis, Jeff had a good idea
of what features were desired, where it should be located, and even what
advertising media to use to promote the new restaurant. He believed he had all the
information he needed to obtain the financing necessary to design and build The
Hobbit’s Choice Restaurant.
Jeff called Cory on Friday morning and said, “Cory, I am very excited about
everything your work has found about the good prospects of The Hobbit’s Choice
Restaurant. I want to set up a meeting with my banker next week to pitch it to him
for the funding.
Can you get me the final report by then?” Cory was silent for a moment. Then he
said, “Christine is doing the final figures and dressing up the tables so we can
paste them into the report document. But I think you have forgotten about the last
research objective. We still need to address the target market definition with a
final set of analyses. I know Christine just finished some exams at school, and she
has been asking if there is any work she can do over the weekend. I’ll give her
this task. Why don’t you plan on coming over at 11 a.m. on Monday?
