1. Provide at least two (2) examples of companies that sell similar products (that is, children’s toys) and determine how they market their brands from mobile
devices.
2. Research the demographics of the potential audience and explain how and why those demographics would alter your mobile e-Marketing strategy.
3. Describe how the product could be differentiated through a mobile e-marketing strategy. Justify your reasoning.
4. Suggest how an e-Marketing strategy could be implemented for the company to include the utilization of mobile devices.
5. Research at least three (3) trends in mobile e-Marketing and describe how those trends should be addressed in the implementation of a mobile e-Marketing
strategy.
6. Determine the steps that need to be taken to ensure the safety and security of the consumers of your product. Explain your reasoning.
