Demonstrate pricing is consistent with company brand equity & product’s positioning
This checklist should help you ensure you include every area necessary for a thorough plan. Note that just inclusion of a topic will not necessarily lead to a good grade. Evaluation of each area is based on your clarity and quality of your information and your discussion of that information.
SITUATION ANALYSIS
REVISED 16 pages max- situation analysis (use the feedback from grader, and your own improvements). YOU MUST make the appropriate changes or 2x points will be deducted!
PRODUCT (ADD TO WHAT YOU HAVE AT THE END OF YOUR SA PAPER)
Maximum 2 additional pages for Product section; add the charts & graphs to the appendixes
Points of difference of your new/revised product or service
Unique product quality, attributes and benefits to target market
Consider the potential impact on other products in the portfolio
PRICING
Maximum 2 pages; add the charts & graphs to the appendixes
Pricing Strategy
Specific Price for the new/revised product/service
Demonstrate pricing is consistent with company brand equity & product’s positioning
PROMOTION
Maximum 5 pages; add the charts & graphs to the appendixes
Choose a combination of promotion mix elements and explain WHY they are appropriate
Provide detailed information (costs, timing, expected reach, etc.) about the message conveyed via EACH ELEMENT CHOSEN
Describe how the promotion mix is integrated: all elements reinforcing each other (consistency & complementarity)
PLACE (DISTRIBUTION) STRATEGY
Maximum 2 pages; add the charts & graphs to the appendixes
Describe your recommended distribution strategy; show its consistency with target market
Demonstrate distribution is consistent with product positioning
IMPLEMENTATION PLAN
Maximum 1 page; add the charts & graphs to the appendixes
Describe a time line for implementation and main tasks and evaluation method
Gantt Chart showing the implementation plan (In the appendixes)
EXECUTIVE SUMMARY
Maximum 2 pages; add the charts & graphs to the appendixes
Two-page, double space, executive summary is given at beginning
Summarizes the whole document CLEARLY AND CONCISELY
FORMAT OF PAPER
Does not exceed the page limits
(30 pages excluding cover page, table of contents, executive summary, references page and appendixes)
Pages have numbers (Page X of Y format)
Appropriate 12 point font size, double-spaced, one-inch margins
MUST CITE ALL INFORMATION (otherwise = plagiarism!)
Provide a reference section at the end of the paper in correct style/format
Edit/proofread and use correct Spelling and Grammar
Use tables/charts/graphs effectively to present information
Use an appropriate tone and write clearly
