Describe of the company value proposition
Marketing Management
Assignment:Presentation of Strategy Audit Findings
In this assignment, integrate all the pieces of work you have drafted and formally turn it into the capstone strategy audit.
Part I: Strategy Audit Report
Using the tools and framework learned in class and throughout the program, prepare a 15-page strategy audit of your company with a companion presentation. The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis.
A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company’s actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.
In your strategy audit:
Provide a high-level analysis of the company’s business strategy and operating performance. Be sure to complete the following:
Analysis of the company value proposition, market position, and competitive advantage
External environmental scan/five forces analysis
Internal environmental scan/organizational assessment
SWOT Analysis
Balanced scorecard/strategy scorecard
Recommend specific tactics for improving your company’s strategic alignment and operating performance.
Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities).
Explain how the recommendations will help the company achieve its strategy and vision.
Part II: Companion Presentation
Finalize the companion with a 10-slide Power Point Presentation that summarizes the audit and recommendations in a compelling manner that persuades senior management to explore and possibly implement your recommendations. The elements of the presentation should include the following:
Title
Agenda
Summary of audit
Recommendations
Key measurements
Risks and benefits
Call to action
Next steps.
