Describe the company”s relationship with outside entities

Describe the company”s relationship with outside entities

Marketing Management
COMPANY PROFILE GUIDELINES (TOYS R US)

I. GENERAL INSTRUCTIONS:

1. Company will be “TOYS R US ”

2. Prepare a 2-3 page report as detailed in Section II. The page count excludes the cover page, reference list, pictures, and graphs.

II. REPORT CONTENT:

Describe the company’s relationship with outside entities such as NGOs, host governments, etc. How would you classify these relationships, according to the categories covered in Chapter 8? Cite examples.

III. RESEARCH/SOURCES:

Although not the norm for conducting research, you are to use only Internet sources, along with the notes and the recommended text. All websites used MUST be in English and MUST be those of reputable organizations and companies.

IV. REPORT FORMAT:

1. The report must be double-spaced, using a Times New Roman, 12-point font.

2. Be sure to cite your sources (in-text) and in a reference list, preferably using APA format.

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