Describe decision making process for market-oriented firm
Web page link: https://superioressaypapers.com/describe-decision-making-process-market-oriented-firm-2/
Need answers for all 3 sub questions for first 3 questions mentioned below:
(1) The Value Chain and Customer Value Creation.
(2) Customers are said to be value maximizers and will seek to buy from the firm they perceive as delivering the greatest value.
(3) The consumer buying process is said to be a “black box†phenomenon, subject to various and sundry influences. The ability of firms to influence consumer buying processes is a necessary but difficult endeavor, sometimes expensive, sometimes ineffective. In a strategic context, the firm’s ability to understand and act on their knowledge of consumer buying processes is essential.
Any examples, pictures, models for illustration will be good.
Any number of references are fine.
