Describe differences and similarities between Organizational Buyer Behavior and Consumer Buyer Behavior

Describe differences and similarities between Organizational Buyer Behavior and Consumer Buyer Behavior

Describe differences and similarities between Organizational Buyer Behavior and Consumer Buyer Behavior. Illustrate with examples such as insurance, bank services, and cleaning products. Use tables/figures to illustrate your ideas. Work with your teammates in this assignment (you can work in pairs or whole team together). You should use Googledocs and then copy and paste the text to this file. Everyone submits their own assignment.

Pages: Max 3 pages

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