Describe Digital Marketing Plan for Lumia 930 in UK. The Report should be approximately 2,500 words in length (excluding appendices, tables, diagrams and references) and confirm to the marking guide provided.
Report should cover below mentioned points.
- Plan
- Reach
- Act
- Convert
- Engage
- Business strategy
- Value Proposition analysis
- Market segmentation
- Positioning
- Strategic Pyramids
- Marketing mix
- External environment
- Market Trends
- PESTLE analysis
- Porter Five Forces Analysis
- SWOT analysis
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