Describe importance and techniques for effective logistics
Marketing Management
Describe the importance and techniques for effective logistics.
The CEO expects you to be providing a number of various logistics reports and recommendations to her. She has asked you to prepare a chart on 1-2 pages of frequently used logistics techniques. To demonstrate your understanding of the breadth and depth of the logistics function, research the following terms, and for each of the 8 terms, complete the following:
Provide a definition, in your own terms, of frequently used logistics techniques.
Give an example of a real company or industry that uses this logistics technique.
What would the pros and cons be of using each technique listed below?
Distribution center
Public warehouse
Third-party logistics
Common carrier
Dedicated private fleet
Backhauls
Deadheading
Freight equalization
