Describe the macroeconomic factors that caused headwinds/ Managerial Economics
In a Word document, identify the name of the organization you will be consulting with, choosing from the list of five organizations provided. If you want to choose an organization that is not on the list, please give your instructor a rationale for your choice.
Describe the macroeconomic factors that caused headwinds for McDonalds’ in 2012. Please include sources with your answer. Give examples of oligopolistic behavior among the rivals in the fast-food industry. Regarding the discussion of when McDonald’s introduced its Dollar Menu strategy in the fall of 2002, why was the company assuming or hoping that the demand for its products was elastic? Did this appear to be the case? Based on the case, how did the McDonald’s development of its mini-restaurants improve its overall profitability? What role did the policies of various governments play in influencing the international expansion strategies of McDonald’s?
