Describe major influences on a recent purchase
Marketing Management
Describe major influences on a recent purchase( about $50). Build a Mind Map. Write
a Paper.
Describe briefly social, culture, psychological, situational and personal
influences on a recent purchase.
The first page will be a immage of Mind Map. (Mind Map should have purchase item in
the center, 5 determinants connected to topic, and 3-4 contributors)
Then connected to major determinant. prepare a short paper 4-5 pages, explaining
your mind map in details.
The response should be 6 pages in total, with one page of the Mind Map immage and 4
pages of explaination.
