Describe the media outlet being pitched
Marketing Management
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:
Firsts
Trends
Local, quirky personalities
The underdog
Impact on the audience
Something of an unusual nature
Part 1: Pre-Pitch: Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Use the following guidelines:
1. Provide a brief overview of the company.
2. Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).
Part 2: Writing an Effective Pitch Letter: Write the pitch letter, which should include the following:
1. An attention-grabbing opening
2. The “hook”
3. Background information supporting the pitch
4. Support materials
5. The action step
Part 3: Follow-up and Other Considerations
1. Describe your follow-up plan.
2. Discuss the special considerations for pitching a blogger.
