Describe how this might affect the marketing mix
Marketing Management
A) Baby boomers in America are aging. Describe how this might affect the marketing
mix for the following:
•Bally’s Health Clubs
•McDonald’s
•Whirlpool Corporation
•The State of Florida
•Target Stores
B) Watch the “Zappos” video at the text Companion website (your access code
packaged with the textbook). What are five important points, or “take aways” that
you learned from watching the video?
