Describe the positioning of Best Buy relative to its main competitors.

Your second case study will be about Best Buy. The deadline for submitting the case is Wednesday, April 4. Please submit as hard copy in class. The maximum length of your submission is 5 pages plus any appendices (e.g. figures or tables).

Information about the case

You are asked to answer three questions about Best Buy:

Analysis: Focus on External and/or Internal Environments

1.  

   Your second case study will be about Best Buy. The deadline for submitting the case is Wednesday, April 4. Please submit as hard copy in class. The maximum length of your submission is 5 pages plus any appendices (e.g. figures or tables).

    

   Information about the case

    

   You are asked to answer three questions about Best Buy:

    

   Analysis: Focus on External and/or Internal Environments

   1. Describe the positioning of Best Buy relative to its main competitors.
   2. Apply the VRIO framework to determine whether Best Buy has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?

    

   Formulation: Focus on Business, Corporate, and/or Global Strategy

   3. What is Best Buy’s business-level strategy? What are its main value and/or cost drivers?
   4. How should Best Buy adjust its business-level strategy in light of recent changes in its external environment?

   Describe the positioning of Best Buy relative to its main competitors.

2. Apply the VRIO framework to determine whether Best Buy has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?

Formulation: Focus on Business, Corporate, and/or Global Strategy

3. What is Best Buy’s business-level strategy? What are its main value and/or cost drivers?
4. How should Best Buy adjust its business-level strategy in light of recent changes in its external environment?