Describe product and scenario around the product failure/ Marketing Management
Pick a product failure (e.g. a food brand introduction, an electronic gadget, a car, a toy) and analyze the failure of the marketing communications plan that was used. Refer to the textbook to support your answers.
A) Describe the product and the scenario around the product failure. Analyze what caused the product to fail. Back-up your response with reasoning and research, if available.
B) How could the failure have been avoided/what could have made the product a success? Provide a picture of the product, if available.
