Describe the pros and cons associated with the enterprise/ Marketing Management
Marketing
In this assignment, write a paper addressing the following:
• Select an enterprise in which you are interested and briefly describe its main business.
• Describe the pros and cons associated with the enterprise using primary data in its marketing research.
• Describe the pros and cons associated with the enterprise using secondary data in its marketing research.
• Describe how the enterprise could effectively use a combination of primary and secondary data in its marketing research.
