Describe the retail environment
Marketing Management
Discussion: What do you think the store of the future will look like? Describe the retail environment and the experience for the shopper. Select one of the future stores suggested by another member of the class, and provide some additional recommendations that would help the store succeed.
REPLY TO Student is Scott:
In my opinion, soon many companies will close their stores and simply allow technology to direct their sells. More so, by going online a customer will enter a virtual store; where a camera connected to a mobile device or laptop will scan the customer for dimensions. The dimensions will display the customer in a virtual box; and allow the customer to see various clothing, shoes, and/or furniture. Then by using voice recognition and some form of a fingerprint scan for proof of identity the customer will then checkout. Once sales are finalized, the customer will then be given a window in which he/she can see the purchased items packaged and shipped along with the estimated time of arrival.
