Describe the target market profiles and key buying behaviors
Marketing Management
Prepare a 250 word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the research: automobile Japan and United States .
· Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.
· Justify the position strategy.
· Conclusion
