Describe the key marketing strategic issues that you identify in this case
paper Icon
Activity #3: Submission
Please click here to view the criteria by which you will be assessed for the achievement of the CLO for this unit.
Read “Marketing In Greece: The Reasons Of Its Underdevelopment by Orlando Rivero, DBA & John Theodore, Ph.D. DBA, Ph.D
(https://www.cluteinstitute.com/ojs/index.php/IBER/article/view/7973/8027)
Submit an APA-style written report which addresses the following issues:
What are the key marketing strategic issues that you identify in this case? Relate your answers to the topics covered in class.
What would be your recommendation? Why? Take into consideration market segmentation, targeting and positioning as it relates to Greece and its economic structure.
What do you consider the most critical issues for the successful implementation of your recommendation? What obstacles, if any, do you foresee?
NOTE: This paper is subject to the Information Literacy Learning Outcome. Select the link to view details on the grading parameters for this standard.
