describe the new product development process utilized by Cisco

describe the new product development process utilized by Cisco

Choose two of the following three prompts to develop a half-page (two or three paragraphs) response to each. Clearly state which of the prompts you are responding to. Consider and reflect on the following points to help guide your analysis:

-Briefly describe the new product development process utilized by Cisco. Compare and contrast Cisco’s specific process to the generic new product development process we’ve discussed in class.

Does Cisco generally follow a similar path, or do they do things completely differently? How is their process similar to or different from that of IDEO?
-Cisco seems worried about having a smooth, successful launch of its new Viking product.

Why does the organization seem so worried about the launch of this particular product?
Is it more complicated than other products it has developed in the past?
o If not, are there other factors causing this anxiety?

-Cisco did an excellent job of engaging lead users in its product development process throughout, a concept we also discussed in class lectures.

Describe how involving lead users led to key customer insights and major shifts in product design (if any) for Cisco.
If Cisco had not worked closely with lead users, how might their end-result product and ultimate success in the market have differed?
-Cisco faced a number of pressures from different sources (costs, time, competition, etc.) as they were developing the Viking Project.

Describe briefly some of these pressures, and how they influenced Cisco’s development decisions.
If one of these pressures – time, for example – were decreased, how might it affect product development decisions?
What if pressures were increased (for example, what if the product had to be launched in only six months rather than one year?)?

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