Describe the types of consumer characteristics

One major difference between domestic and international research is the environmental factor. The different environments across global markets make each market unique and give each one different requirement. In this assignment, you will consider which research methods you would prefer for investigating global markets.

Suppose you run a successful hat manufacturing business in the United States and you want to expand into the global market.

Please respond to all of the following prompts in the class discussion section:

• Suppose you are conducting domestic research for a company’s global marketing sector. Which two methods would you be most likely to use and why?
• Suppose you are conducting international research for a company’s global marketing sector. Which two methods would you be most likely to use and why?
• In your opinion, which research methods are least likely to produce results in the above contexts? Defend your response.
• Describe the types of consumer characteristics and influences you will need to be mindful of when creating a marketing campaign.