Describe the unique features and benefits of the product
Marketing Management
QUESTIONS
Compare the challenge in bringing a new product/service to market from inside your company to the option of spinning it out into a free-standing venture? Why do you think one is more challenging than the other and why?
Choose a product or service and explain why it has a unique place in the marketplace.
Describe the unique features and benefits of the product or service, and discuss how it measures up to the competition point by point.
