Design effective marketing and public relations materials?

1. Prepare: Examine your own area of expertise. Evaluate your current role and expand upon it. Look at your area critically in terms of not only managing an arts program, but also how to effectively present the material to a new audience. What would be your first steps? What factors would you consider in order to:
   • Design effective marketing and public relations materials?
   • Develop and execute marketing plans for different types of events?
   • Discuss sound marketing principles and public relations models?
   • Evaluate target markets and potential audiences?
   • Explain different marketing tools?
   • Design a PR plan for your arts program?
2. Choose: Think these through, then choose an aspect of your real or imagined arts program to market.
3. Create a marketing brochure or poster with accompanying 3 to 4 page rationale showing why a particular element or approach is used. Make sure to include your organization’s positioning statement and explain your overall marketing strategy in your rationale. Include the chapter’s key concepts into your work. When developing your campaign, make sure to consider:
   • Understanding your audience
   • Selling/marketing arts
   • Public relations and communications
   • Working with the artist

Note: You may embed your poster or brochure into your rationale or attach a .jpg file separately from your rationale. Remember to use MLA citation format for all papers.