Paper details
Create a 12 PP presentation that gives a Definition of Design Management and a context of how it has shifted from this to Design
Leadership with Hard & Soft management references. Also give two case study examples of businesses/brands that utilise
design well in the contemporary world.
Select 23
Design Management books or journal articles and write a short review of the chapter/s context and usefulness for this
project and others to go on the bookshelf icon. From the following books:
(Cooper; 2011; Chapter 1 & 4; Bruce & Bessant; 2002; Best; 2006; Von Stamm; 2005).
