Determine necessary steps to ensure the company’s continuing viability as a retailer of media- case Block buster
Thoroughly research the company Blockbuster Video in credible articles and reports from the the Internet and other professional journal periodicals (i.e. Forbes, Newsweek, Wall Street Journal, etc.) Also review Blockbuster’s most recent Form 10-K from the SEC which is available at www.kccllc.net/documents/1014997/1014997110928000000000001.pdf
Once you have completely researched the company and made notes of what you have found, answer the following questions and/or statements in detail and provide citations to back up what you found. This is not an opinion essay, this is a research and reporting effort, support your findings throughout the essay with knowledgeable, expert resources. Remember do NOT insert the questions!
1. How did the leader in video rentals self-destruct at the end of the 20th century and end up in bankruptcy court? Use credible sources and research to support and explain.
2. Identify the top five (5) missteps Blockbuster made that doomed them to fail as a retailer. Be sure to consider changes in technology, competition, consumer preferences, etc. Use credible sources to support and explain.
3. If you had been the CEO of Blockbuster in the 1990s, what steps would you have taken to insure the company’s continuing viability as a retailer of media.
Use the APA format to submit an essay containing 700 words.
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