Determine the objective and scope of communication plan
Task-
You have recently been promoted into the role of head of communications for a publically listed company. Your first assignment in the role is to develop a communication plan for the launch of (new product) an innovative car by Toyota Motor Group.
Required:
The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by:
identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures);
determining the objective and the scope of communication plan for the launch of the car;
determining Toyota’s various formal and informal communication channels (including the advantages and disadvantages of each channel);
providing commentary about how you will critically evaluate the effectiveness of your communications plan.
ensure that the discussion extends beyond theoretical concepts
The report is to be 2,500 words in length and presented in a standard business report format comprising the following:
Executive summary
Table of contents
Introduction
Body
Conclusion
APA referencing
Assignment Link –
https://www.dropbox.com/s/gs0ksj8lmmmgcpi/Assignment.zip?dl=0.
