Determine the strategy behind De Beers’ shift from controlling supply to building relationships.
Marketing Management
Imagine your company is launching a new form of technology (your choice). Two countries that are targeted for international penetration are China and India. Suggest the strategic relationship you would utilize to gain entry into these two markets. Provide a rationale with your response.
Determine the strategy behind De Beers’ shift from controlling supply to building relationships. Speculate how much control over the market De Beers currently has with this strategy. Keep in mind to research operations outside of Africa as well.
