Short Paper/Case Study Analysis Rubric
Prompt
Tom and Mary opened a brewery in 1986 and built it from the ground up. Tom wanted to develop an authentic German beer and sell it in an authentic German beer hall. They opened a microbrewery and beer hall, and before long they had developed medal-winning brands. By 2003 however, Tom wanted to retire. He sold the company but retained 20 percent stake.
Tom soon discovered that retirement didn’t agree with him. When the new owners offered to sell the company back to him, Tom wanted to jump at the chance, but Mary balked at the prospect. The company was almost a million dollars in debt. Production had been outsourced, and the brand no longer had the luster it had under Tom’s leadership. Tom wanted to return to the nineteenth-century factory in which he started, but Mary, who had developed the traditional German menu, had moved on to other interests. Even their two sons were divided as to what to do.
What alternatives do Tom and his family have to resolve their conflict?
What operations management principles apply to running a microbrewery?
What would your recommendations be to Tom and Mary?
Provide a case analysis that answers the questions posed above. Be sure to include in your analysis a case summary and a conclusion. Cite any sources that you use.
Source: Hatten, T. S. (2012). Small business management: Entrepreneurship and beyond (5th ed.), pp. 478–479. Mason, OH: South-Western Cengage Learning.
Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA citation method. Page-length requirements: 1–2 pages.
Instructor Feedback: Students can find their feedback in the grade book as an attachment.
Critical Elements Exemplary Proficient Needs Improvement Not Evident Value
Main Elements Includes all of the main elements and requirements and cites multiple examples to illustrate each element (23-25) Includes most of the main elements and requirements and cites many examples to illustrate each element (20-22) Includes some of the main elements and requirements (18-19) Does not include any of the main elements and requirements (0-17) 25
Inquiry and Analysis Provides in-depth analysis that demonstrates complete understanding of multiple concepts (18-20) Provides in-depth analysis that demonstrates complete understanding of some concepts (16-17) Provides in-depth analysis that demonstrates complete understanding of minimal concepts (14-15) Does not provide in-depth analysis (0-13) 20
Integration and Application All of the course concepts are correctly applied (9-10) Most of the course concepts are correctly applied (8) Some of the course concepts are correctly applied (7) Does not correctly apply any of the course concepts (0-6) 10
Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples (18-20) Draws informed conclusions that are justified with evidence (16-17) Draws logical conclusions, but does not defend with evidence (14-15) Does not draw logical conclusions (0-13) 20
Research Incorporates many scholarly resources effectively that reflect depth and breadth of research (14-15) Incorporates some scholarly resources effectively that reflect depth and breadth of research (12-13) Incorporates very few scholarly resources that reflect depth and breadth of research (11) Does not incorporate scholarly resources that reflect depth and breadth of research (0-10) 15
Writing (Mechanics/Citations) No errors related to organization, grammar and style, and citations (9-10) Minor errors related to organization, grammar and style, and citations (8) Some errors related to organization, grammar and style, and citations (7) Major errors related to organization, grammar and style, and citations (0-6) 10
Earned Total
Comments: 100%
