Develop and demonstrate your ability to analyze a case
Marketing Case Analysis – Starbucks Via
The purpose of this assignment is to develop and demonstrate your ability to analyze a case, utilizing a valid analysis framework. This assignment will require the synthesis of the video with course concepts from your management text, supported with research citations and references. Complete a thorough case analysis using the Case Analysis Guidelines.
Review the marketing video link provided on Starbucks Via. Then examine the case analysis guidelines which will be the framework for the analysis of the video.
The complete document – Case Analysis Guidelines – can be found in your weekly materials. Please read the document thoroughly before you begin writing your case analysis!
Your paper should be formatted as follows:
• Synopsis of the situation (this should be brief)
• Key issues
• Identification of one key problem
• Alternative solutions (2 or more) to the one key problem
• Selected solution/why it was chosen
• Your recommendation(s) on how to implement the selected solution
Present your analysis in APA format, using headings and in-text citations, and references.
http://www.marketwatch.com/video/instant-starbucks-what-the-drinkers-say/3B4847A8-A1B6-4B34-B5A8-3FFD4FA795EF.html
