Develop an initial budget for your plan

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

Explain your promotional strategy for your product or service.

Include how you will use at least three of the following elements:

Advertising
Public relations

Digital marketing, including social media

Sales promotion
Direct marketing
Event marketing
Outdoor

Develop an initial budget for your plan.

Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.

Provide justification for your choices.

Explain the evaluation and control methods you will use to measure the success of your plan.