How develop a marketing plan?
Marketing Management
Prepare a marketing plan for one or two new products in your own business and/or
another business in your country or region with which you are familiar. If you
select to plan for just one product, develop a plan for two market segments. If you
choose to plan for two products, prepare a plan for one market segment for each
product. In your plan, cover:
– Current marketing situation with background data on the market, product,
competition, and distribution
– Opportunity and threat analysis through a brief SWOT analysis
– objectives with goals for sales volume, market share and profit
