Develop Marketing strategy for a company
Case: NASCAR
This case discusses NASCAR’s successful branding strategy and how it became one of the top sports in America. The history of NASCAR is reviewed, followed by an overview of NASCAR’s marketing and branding strategies. Despite its unparalleled success, NASCAR has faced a number of challenges and criticisms over the past decade, most notably a loss of revenue. The case examines many of the challenges that NASCAR must address if it is to sustain its branding juggernaut and retain its top spot in the motorsports arena.
1. Evaluate NASCAR’s branding strategy in relation to its overall marketing strategy. Could NASCAR have done anything differently to insulate itself against the economic downturn?
1. ANSWER HERE
2. Should NASCAR become more involved in sustainability initiatives? If so, how might that be tied in with NASCAR’s branding strategies?
2. ANSWER HERE
3. To increase fan interest and participation, NASCAR has decided to launch a regional racing series. The idea is to hold races in regional areas to promote rivalries, increase fan attendance, and increase sponsor participation. NASCAR has asked you to conduct a branding analysis of the regional series. What should the series be called? Where will races be held? What companies will be interested in sponsorship opportunities? How will the regional series fit in with larger NASCAR events?
3. ANSWER HERE
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