Word Count: 2000 words
Task
Develop an ORIGINAL IMC (Integrated Marketing Communication) plan for a specific target market (TM) (narrow as you like) that will communicate a product or service (real or potential) to that specific TM for specific results.
This will include the development of a campaign and creative to take the identified audience (TM or other influencers) from need recognition to consumption and loyal customer using a variety of promotional techniques, media choices and timing. Reflect the theory throughout this assessment to produce a report or other mechanism to communicate to the marker your grasp of IMC and its application in the current environment.
Make sure your IMC plan is a good communication in itself – well signposted and structured to ensure time poor executives can understand the key components and actions.
NOTE: The word limit of this report will require you to utilize tables, graphics, flowcharts, images and other tools to make this a concise and easily communicable report that is targeted at your marketing manager. There is no budget restriction on this project.
The company that you are working on is Perfect Potion.
Point to note:
Be clear as to who the target consumers are. Profile them well so that you can justify the Integrated Marketing Communication mix.
Here is a recommended structure:
i. Executive summary
1. Introduction
2. Objectives
3. Consumer profile
4. IMC Strategy
5. Timelines
6. Conclusion
7. APA Reference
