Write a six to seven (6-7) page paper in which you:
1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.
2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.
3. Develop a pricing strategy for the higher–ranged products. Provide a rationale for your strategy.
4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
5. Select and outline a digital strategy. Provide a rationale for your strategy.
6. Design a plan to measure marketing performance. Provide a rationale for your strategy.
