Develop a product launch plan for two markets: domestic and international.
Write a paper of no more than 3,500 words explaining each of the following elements in your team’s Product Launch Plan:
Product or service description
Product or service positioning
Targeting
Market needs, potential and growth
Environmental scan and company SWOT analysis-include analysis from both countries chosen
The competition
Marketing objectives and marketing strategy
Pricing
Key issues related to ethics and social responsibility for the new product or service
Marketing communication, including public relations and how the organization must address the key issues identified as they relate to ethics and social responsibility for the new product or service
Distribution strategy: domestic and international market entry
Financial information: a budget showing product launch expenses and a unit forecast by quarter for three years
Marketing research conducted for the plan
Format your paper consistent with APA guidelines.
