Develop the product or service you intend to sell
Marketing Management
Create a memo proposal using the AIDA model in a Microsoft Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:
• Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 – Persuasive Message Using AIDA model.
• Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
• Include secondary research to support your argument, related to your product and/or service.
o Explain what you will do in case the selected product or service does not initially sell as much as expected.
o Indicate potential digital channels for marketing your product or service.
o Consider cross-cultural and multinational implications.
