Develop a swot analysis for company Marketing Management
Assignment
The airlines industry has experienced a lot of turbulence in recent years that inhibits its ability to plan for the future. Pick your favorite airlines company in the Arab countries and help it plan by doing the following:
1- Develop a SWOT analysis for this company
2- Take a look at Figures 2.4, 2.5 and the accompanying discussion. How might your chosen airlines company go about developing some growth strategies in each of the boxes: penetration, market development, product development, and related diversification.
Assessing Growth Opportunities (Fig 2.4: The Strategic Planning Gap
Assessing Growth Opportunities (Fig 2.5: Three Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid )
– Explain in details and give full examples to illustrate your thoughts.
– Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
