Devise branding and marketing strategy to stay in the marketing

Devise branding and marketing strategy to stay in the marketing

Question 1: Since 1943 until todays date the Blue Star company is using the partnership strategy where is able to control the threat of new entrants and competition in the market.

It make partnership with companies like Eaton-Williams and Thales e-Security Ltd from UK, RheemMfg Co from USA, Hitachi and Jeol from Japan, ISA from Italy, made strategic partnerships with Motorola and Yokogawa.

Also, it used restructuring strategy and branding and marketing strategy to stay in the market

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