digital babies assignment

Assignment: The tiny venture capital group DigiBabies has contracted with you, as an expert on infant development, to design a digital app for use by babies in any age range between birth and 2.5 years. Your app does not have to be educational, but DigiBabies does want to earn back its $5000 investment in your expertise within the coming year, so babies should want to engage with your app and parents should be eager and willing to buy it.

Your first goal is to come up with an App Concept Proposal that includes the following information:

1. 1)  Describe the basic idea for your app. What will it look like? How will babies interact with it—that is, what will babies do when playing with your app? Why should parents want to buy your app? (4 points)
2. 2)  For babies in what age range (in months) is your app intended? Briefly explain why you’ve selected this age range. (2 points)
3. 3)  What, if anything (be realistic here), will babies learn from your app? If your app is not educational, what purpose does it serve (again, be realistic)? (2 points)
4. 4)  How will your app keep babies’ attention engaged? (2 points)

NOTE: The DigiBabies Teen Advisory Council has encouraged DigiBabies to allow you to submit a picture of your app along with your concept proposal. Therefore, you may submit a color picture of a representative “action image” of your app. Illustrations are not required, but if submitted they will be worth 1-2 points extra credit toward your App Concept Proposal.

App Concept Proposal Evaluation Criteria:

1. 1)  creativity
2. 2)  age-appropriateness
3. 3)  demonstrated knowledge of infant development

DigiBabies App Concept Group Workshop: In class on Tuesday, April 24
The group workshop is an opportunity for each (randomly assigned) group to develop the best baby app proposal, using the most stellar aspects of each person’s individual app concept proposal. Groups will both present their proposals and be able to challenge/question the designs of other groups. The best app proposal will be awarded a prize (to be determined).