Digital Marketing
The Brief
You have a digital marketing budget of USD $50,000 to market the next Marvel movie – Doctor Strange in Indonesia. Describe your approach in defining the digital
strategy, your creative ideas, media planning and metrics used for your campaign evaluation.
Submission Format
Powerpoint deck of 5 slides
Criteria
Points are awarded based on the amount of research done for:
(1) Digital trends in Indonesia and basis of chosing a particular media platform
(2) Creative execution
(3) Realistic media schedule based on budget
(4) Reasonable metrics and KPI’s to measure success of campaign
(5) Information presented should be understood from each page of the deck
