Digital research in relation to an underperforming brand
Marketing Research Assignment
The first assignment will assess your selection, use and presentation of digital research in relation to an “underperforming brand”.
Our Assignment is on LENOVO BRAND compare with any performing brand in same industry Word Limit: 1500words + 10 References
Table 1 shows you three markets. From this table you may select one market for your assignment. Please choose from the Computer Market, the Soft Drinks Market or the Luxury Market.
The underperforming brand (i.e. Lenovo, Sprite or Dior) is the focus of your assignment.
Table 1: Markets and brands suitable for Assessment
Market
Underperforming Brand (or new entrant to the list)
Performing brand
Performing brand
Computers
Lenovo
Apple
Microsoft
Soft drinks
Sprite
Coca Cola
Pepsi
Luxury
Dior
Louis Vuitton
Gucci
Source: http://interbrand.com/best-brands/best-global-brands/2016/ranking/
