Direct marketing as an alternative channel
Marketing Management
When developing the project, select one of the topics outlined below. This is not a
book report. The Course Project is a Channels of Distribution Analysis Report. This
is a graduate-level research paper complete with analysis and evaluation of your
findings. Your project should be written in third person (no first person such as
“I recommend”) and should focus on one of the following topic.
Direct Marketing as an Alternative Channel
